Following the passing of Congressman Raúl Grijalva, a vacancy opened in Arizona's Seventh Congressional District, triggering a special election and a hotly contested Democratic primary.
I joined pragmatic progressive Daniel Hernandez' campaign as Social Media Manager and started generating content within hours of being asked to step into the role due to the fast-paced nature of the special election campaign.
I adapted branding from Hernandez' 2022 campaign to fit the digital-first political environment of 2025, and added a desert theme to match the district's Sonoran Desert, creating engaging graphics and video content on Facebook, Instagram, Twitter/X, BlueSky, TikTok, and Threads.
