Keep Arizona Blue Student Coalition was founded in 2020 following President Joe Biden's victory to engage young voters in down-ballot races across the state. In 2022, I joined the organization and moved to turn the then-group of students into the top-raising youth-led PAC in Arizona by launching a state and federal PAC, running an in-house fundraising email and text program netting six figures in 2024, managing and preparing lists for board member call time, and planning fundraising events hosted by key Democratic officials, donors, and activists.
Although I hold the title of Finance Director, I have a variety of roles within the organization, including designing and managing social media content, creating branding, managing accounting and compliance (for both the federal and state PACs), developing key partnership with campaigns and fellow organizations, onboarding new staff and fellows, designing and targeting mail and digital ads, creating merch and literature, and much more.
Digital Ads
In 2024, I ran Keep Arizona Blue's fully in-house digital ads program, the only one in Arizona exclusively targeted to young Democratic voters. I wrote the scripts for each ad, worked with Arizona's highest-ranking elected officials to get the content, and produced and targeted the ads, which had over 1 million impressions in October and November 2024. These ads aired on the social media platforms where Gen-Z voters get their information, such as Snapchat and Instagram, and on numerous streaming platforms including Hulu, ESPN+, Sling, and more.
social media SAMPLES
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